Challenge: Dien May Xanh - the #1 electronics supermarket in Vietnam - wants to create a TVC to boost sales of washing and drying machines among low-income consumers during the rainy season.

Insight: The low-income usually save their money by doing everything by themselves

Idea: THE RICE-POWERD WASHING & DRYING MACHINE

Client: Dien May Xanh
Agency: Dinosaur Vietnam
Production House: RC
Director: Duy Bico
Creative Director: Trong Nguyen
Copywriter: Huy Nguyen, Hung Nguyen
Art Director: Minh Nguyen, Thao Nguyen