HALIDA REVAMP 2021

Client: Halida Beer
Agency: Bates CHI & Partners Vietnam
Account: Murphy Wee, Trang Nguyen
Planning: Andrew Copley, Thai Son Nguyen
Creatives: Giorgos Giosis, Hung Nguyen, Hanh Minh, Thai Vu, Quynh Anh
Director: Charlie Nguyen
Production House: Fatman Film

Challenge:
Established in 1992, Halida Vietnam had been perceived as a beer for dads, grandpas and the blue collar class. In 2021, they wanted to renew the brand image with new identity and new position to tackle younger customers with better salary.

Creative Direction:
Men these days are suffering from a lot of social pressure, and the moment they sit down, have a beer with their friends is the most refreshing time they adore. Halida wants to own that moment.

IDEA:
A “Halida Guide For Life” toolkit for men, which show them they can see things in a whole new way when they are having beer with their friends.