GOJEK vs BAEMIN
Baemin is the major competitor of Gojek on food delivery. Take advantage of the opponent’s featuring Tran Thanh on billboard as a brand ambassador, we launch an ambush marketing campaign using… his wife as a reply.This generate a lot of buzz on the Vietnam internet in December 2020.
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen - Trong Nhan Bui - Thanh Thao Nguyen
Tran Thanh: "Honey, what do you want to eat? I'll order, BAEMIN delivers"
Hari Won - his wife: "Anything, as long as GOJEK delivers it"
The "Fight" generates buzz on Social Media
Advertising Vietnam - the most popular Fanpage for Ad-ers in Vietnam
With thousands shares and comments
Even on Kenh14 - the most popular newspaper for the youth
Other brands even joins the "Fight" to take advantage of the viral effect, just like Nam Duong Soya Sauce says: "No matter what food it is and who delivers it, as long as there's Nam Duong Soya Sauce, it's OK"
Other creatives start bringing their own favourite brands in the fight, which is a lot of fun.
