DUNK IT OFF

Our entry for the D&AD NEW BLOOD 2020.
Well hey, it won nothing. Nevermind, let’s put it here.

Challenge
Create a guerrilla marketing campaign to make sport fans notice and take action on reducing climate change - which harms the future of their favorite sport.

Insight
Sport fans usually do the signature actions in their favorite sports in real life. VD: Football fans kick stones on the road, Basketball fans throw trash into trash-bins,…