Kichi Kichi’s 15th Birthday in Vietnam
Challenge:
2 message in one line: On their 15th year anniversary in Vietnam, Kichi Kichi, a conveyor belt hot pot brand, wants to thank customers by offering them 15 tons of beef. This is also a way to make up for the complaints from customers “Kichi Kichi has not so much meat to eat”, and a commitment to serve more meat from then on.
Idea: A simple wordplay, “Thịt” means meat, and also sounds like “Thiệt”, which means “Really” in Vietnamese. Adding more “T” to emphasize the abundance.
KFC Recruitment Poster
KFC Vietnam wants to attracts the early Gen Z to work at their restaurants, so we adjusted their recruitment poster into Vietnamese Gen Z’s language.
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen
Ve Xe Re App’s Print Ad
“Surely hold ticket in hand”
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen
Art Director: Pham Dang Khoa
Gojek Vietnam 3rd Birthday Concept
“Gojek Turns 3, Happy New You”
Client: Gojek Vietnam
Agency: Polar London
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen, Thao Nguyen, Nhat Linh
Music Producer & Lyric: Hua Kim Tuyen
Gojek POSM
Client: Gojek Vietnam
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen, Thao Nguyen, Nhat Linh
The original version I wrote was: “Hữu duyên thiên lý đi chung chuyến. 5⭐ kỷ niệm, cảm ơn nhiều!”
Lifebuoy Detox Concept
Objective: Lifebuoy wants to raise people’s awareness about detoxing their skin is an essential step, without which they can’t gain the effectiveness of applying other ordinary steps.
Concept: “Detox is Step Zero”
Client: Lifebuoy Vietnam
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen, Thao Nguyen, Nhat Linh
Art Director: Pham Dang Khoa
G-Snack “Buon Mieng” campaig
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G-Snack “Buon Mieng” campaig *
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen, Bui Trong Nhan
Nescafe Latte Nut Milk
“Latte First, Others Later.”
No matter how rush my day can become, this coffee is soooo good it’s worth spending the time for
Copywriter: Hung Nguyen
Designer: Minh Nguyen
Nescafe New Ca Phe Sua Da
“Bold taste of the street
Good aroma from the café”
Copywriter: Hung Nguyen
Designer: Tuan Tran
Generali Accident Insurance Vita An^365
This insurance reduces the risk of the accidents like turning them into balloons.
Client: Generali Vietnam
Creative Lead: Huynh Vinh Son
Copywriter: Hung Nguyen, Thao Nguyen, Nhat Linh
Art Director: Pham Dang Khoa
Black Panther Beer KV
The stout beer brand wants to hold the period from 5pm to 8pm in the rural area as the target audiences (blue collar workers) return from work and gather for a drink.
Client: Black Panther
Agency: Bates CHI & Partners Vietnam
Creative Director: BJ Galinato
Copywriter: Hung Nguyen
Designer: Minh Quyen Dang
