Vicem Hà Tiên TVC

The Challenge:
Vicem Ha Tien, established in 1964, is a leading cement enterprise in the Southwestern region of Vietnam. In recent years, many other businesses have used the reputation of Vicem Ha Tien to produce counterfeit products. Therefore, Vicem Ha Tien needs to do something to increase brand recognition (such as its logo of a kirin/lion and the name Vicem Ha Tien) among future homeowners.

Insight:
During housewarming events in Vietnam, people often invite kirin/lion dance troupes to their homes to bring good luck and fortune.

Idea:
The only lion/kirin dance troop every house needs most
The greatest luck for a house is to be built solidly. Vicem Ha Tien can help with that.

Credit:
Copywriter: Hung Nguyen
Art Director: Nhat Minh Nguyen