Imagine you are super tired and bored at work, you look out of the window and see… a huge wrecking ball about to strike on your office building. How great is that?
The Brief (from me)
Create a PR Stunt for KitKat
Insight
It’s always been there, the fantasy of seeing your school demolished so that you can have a day off.
Now, it’s the bittersweet joy of seeing your office destroyed.
Idea
The KitKat Wrecking Ball (PR Stunt)
We create a giant red wrecking ball and swing it outside office buildings, pretending to smash it into the offices to destroy the companies.
The twist: the ball is a rubber yoga ball filled with air, so it won't cause any damage to the buildings. When the ball hits the windows, employees will see the message "Have a break, have a KitKat" on the ball, accompanied by a message calling employees to have a break and come down to the building's lobby to receive gifts from the KitKat booth.
Copywriter: Hung Nguyen
Designer: AI
We can also have the ball filled with KitKat packs.
The employees can open the windows and break the ball themselves to get the KitKat inside, that’s how they have a break.